Case Study

Case Study Analytics: Developing a Business Metrics Dashboard for Adidas

Adidas, a globally renowned sportswear brand, sought to monitor and optimize key business metrics to drive strategic decision-making. These metrics included Average Order Value (AOV), Customer Acquisition Cost (CAC), Total Sales, and Total Profit. Accurate tracking and analysis of these metrics were crucial for understanding business performance and implementing effective strategies. The challenge lay in […]

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Case Study Analytics: Celebshare GA4 & GTM Data Issues

Celebshare, a leading marketplace for influencers, faced significant challenges in tracking and analyzing the performance of over 100 affiliates through Google Analytics. This case study outlines how we leveraged advanced techniques in Google Tag Manager (GTM) and Google Analytics 4 (GA4) to solve these issues. By implementing cross-domain tracking with iframes, we enhanced the accuracy

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Case Study Analytics: Industry Analysis with Streamlit, Pandas, and SQLite3

A company specializing in providing industry analysis reports sought to improve the management and visualization of their extensive datasets. Their goal was to develop an interactive web application that would allow clients to filter, visualize, and interact with data in real-time. The company faced several challenges: To address these challenges, I implemented a solution using

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Case Study Pudore Fragrance: Perfume Ecommerce Brand SEO Strategy

Pudore Fragrance, a small perfume ecommerce brand facing financial strain and lacking sales, decided to pivot its business model to focus on online sales. With limited capital, the brand aimed to establish itself in a highly competitive market dominated by big players such as Watsons, Guardian, Sephora, Dior, and Lancome. Complication: Despite having a unique

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Case Study: Building a BSX Photography Studio through SEO & Google Ads

In 2018–2019, my photographer friend and I embarked on the journey of opening a photography studio. Despite facing constraints such as limited funds and minimal equipment, we were determined to carve a niche for ourselves in the competitive industry. Recognizing the power of SEO, we prioritized its role in our marketing strategy. Complication: With a

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Case Study: Boosting SEO for Herba Tok Aki

Herba Tok Aki, a traditional herbal remedy, faced challenges in gaining visibility on Google. The product, being part of the health niche, had to navigate strict content policies while competing against established brands. Additionally, Herba Tok Aki lacked brand authority, making it difficult to rank high in search results. Complication: Resolution: To improve the SEO

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Case Study: SEO Optimization TheVocket for Temerloh Patin Restaurants

Situation: Temerloh is a popular destination for travelers seeking patin fish. However, local restaurant owners (peniaga kampung) lack information regarding SEO, which hampers their online visibility. Complication: Despite the high demand for patin, the restaurants in Temerloh faced several challenges: Resolution: To address these challenges, I implemented a detailed SEO strategt and published the article

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Case Study SEO: From Passion Project to Acquisition – The Journey of Investor.my

Investor.my started in 2017 as a solo writer project driven by a passion for the financial market. Despite having no external funding and operating purely as a passion project, Investor.my aimed to provide valuable insights and information about the financial market to its readers. Complication: Resolution: Despite the challenges, the following strategies were implemented to

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Case Study: Enhancing SEO for SemuanyaBola Leading Football Media in Asia

SemuanyaBola, a leading sports media website, faced significant challenges with SEO performance due to 3 million URL errors, causing users to frequently encounter 404 error pages. This not only disrupted user experience but also severely affected the website’s search engine rankings. Managing SEO for such a large media outlet required specialized technical skills to handle

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Case Study: Increasing Donations for MyFundAction through YouTube and Google Ads

MyFundAction, a leading NGO in Malaysia, is dedicated to distributing aid and supporting various humanitarian projects. To further their mission, they needed to increase donations for their ongoing and upcoming projects. Despite their strong presence and impactful work, MyFundAction faced challenges in generating sufficient donations to meet their project goals. They needed an effective digital

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