SemuanyaBola, a leading sports media website, faced significant challenges with SEO performance due to 3 million URL errors, causing users to frequently encounter 404 error pages. This not only disrupted user experience but also severely affected the website’s search engine rankings. Managing SEO for such a large media outlet required specialized technical skills to handle the vast amount of content and complex site structure.
Complication:
- Massive URL Errors: The website had accumulated 3 million URL errors, overwhelming the server and degrading overall site performance.
- Poor User Experience: Frequent encounters with 404 error pages led to user frustration and reduced site engagement.
- Negative SEO Impact: The high number of errors negatively affected search engine rankings, making it difficult to compete with other sports media outlets.
- Technical SEO Challenges: Managing SEO for a large media website required advanced technical skills to optimize the vast content library effectively.
Resolution:
To tackle these issues and boost the website’s SEO performance, we implemented a comprehensive strategy focusing on technical SEO and on-page optimization:
- Fix URL Errors:
- Error Identification: Conducted a thorough audit using tools like Google Search Console and Screaming Frog to identify all the 404 errors and broken links.
- Redirect Strategy: Implemented 301 redirects to guide users from broken links to relevant, active pages, preserving link equity and improving user experience.
- Server-Side Fixes: Collaborated with the web development team to fix server-side issues causing the errors, ensuring long-term stability.
- On-Page Optimization:
- Content Optimization: Updated and optimized existing content with relevant keywords, meta tags, headers, and internal linking to improve search engine visibility.
- Structured Data: Implemented structured data (schema markup) to help search engines better understand the content and improve search result appearance.
- Improved Navigation: Enhanced site navigation to make it easier for users and search engines to find content, reducing bounce rates and improving user engagement.
- Technical SEO for Media:
- Site Architecture: Restructured the website’s architecture to ensure a logical, hierarchical flow of content, making it easier for search engines to crawl and index.
- Content Delivery Network (CDN): Integrated a CDN to speed up content delivery, reducing load times and improving overall site performance.
- Mobile Optimization: Ensured the website was fully optimized for mobile devices, considering the high percentage of users accessing media content on smartphones.
Result:
The comprehensive technical SEO and on-page optimization strategy led to significant improvements:
- Resolved 3 Million URL Errors: Successfully fixed all identified errors, leading to a seamless user experience and improved site performance.
- Enhanced User Experience: Reduced the occurrence of 404 error pages, increasing user satisfaction and engagement.
- Improved SEO Performance: The website’s search engine rankings improved significantly due to the elimination of errors and optimization of content.
- Higher Traffic and Engagement: The website experienced an increase in organic traffic and user engagement, contributing to its overall growth and competitiveness in the sports media sector.
By addressing the technical challenges and optimizing on-page content, we transformed SemuanyaBola’s SEO performance, resolving critical issues and enhancing its visibility and user experience. This case study highlights the importance of technical SEO expertise in managing and optimizing large-scale media websites.