Situation: A baby-focused health product brand was struggling with SEO exposure. The brand had only five pieces of content and needed to generate brand awareness and authority through Google.
Complication: The challenges faced included:
- Low sign-up rates for agents.
- Insufficient information about the products available online.
- Frequent issues with website heavy loading times.
- Competitors having better SEO performance on Google.
Resolution: To address these issues, a comprehensive SEO and digital marketing strategy was implemented:
- Content Development:
- Expanded the content from less than 10 pieces to over 300 optimized on-page content articles.
- Focused on creating informative and valuable content targeting specific keywords relevant to the audience, such as “Petua Pulihkan Batuk Bayi” (Tips to Cure Baby Cough), “Petua Lebatkan Rambut” (Tips to Thicken Hair), and many more.
- Technical SEO Optimization:
- Conducted a thorough SEO audit to identify and fix issues related to heavy loading times, ensuring a faster and more user-friendly website.
- Utilized Google Search Console to monitor website performance, identify and fix SERP issues, and improve overall site health.
- On-Page Optimization:
- Implemented SEO best practices in all new content, including keyword optimization, meta tags, headers, and internal linking.
- Enhanced the user experience by ensuring that content was easy to read, informative, and valuable to the target audience.
- Running Google Ads:
- Launched targeted Google Ads campaigns to drive traffic to the website and increase brand visibility.
- Focused ads on key search terms and demographics to maximize reach and engagement.
Result:
- Increased Content Volume and Quality: Successfully developed over 300 pieces of high-quality, optimized content.
- Improved Google Rankings: The website moved from being unseen on Google to ranking at the top for several informational keywords.
- Enhanced Online Presence: The brand gained significant visibility and authority, resulting in increased sign-ups for agents and better-informed customers.
- Technical Improvements: Fixed website loading issues, leading to a smoother and more efficient user experience.
- Effective Ad Campaigns: Google Ads helped boost traffic and engagement, further enhancing the brand’s online presence.
Through these strategic efforts, the baby health product brand significantly improved its SEO performance, increased brand awareness, and established itself as an authority in the market. This case study demonstrates the effectiveness of a comprehensive SEO and digital marketing strategy in overcoming initial challenges and achieving substantial growth.
