Despite being in the market since 2000 as a tech development house, Terato remained under-optimized and did not appear on Google search results. SEO is a crucial channel for them. After migrating their website, they encountered difficulties in setting up their SEO.
Challenges for the SEO Specialist:
- The custom tech stack was tailored for technical marketers, which was manageable but added complexity.
- The SEO landscape for tech services is highly competitive.
- The content was primarily technical, making it harder to optimize for broader search queries.
Challenges for company:
- Lead Generation Issues:
- The lead generation was overshadowed by new competitors proficient in running Google Ads and SEO.
- Poor user experiences were leading to reduced lead generation.
Resolution:
- Optimize SERP:
- Improved Search Engine Results Pages (SERP) visibility by focusing on relevant keywords and ensuring proper on-page SEO techniques were implemented.
- Optimize Google Business Profile:
- Enhanced their Google Business Profile to improve local search visibility, which is critical for tech development houses looking to attract nearby businesses.
- Content On-Page Optimization:
- Planned and created content that was optimized for on-page SEO, ensuring that it aligned with the customer journey and addressed the needs and queries of potential clients.
- SEO Audit and Error Fixes:
- Conducted a comprehensive SEO audit to identify and fix errors that were hindering performance, such as broken links, missing metadata, and slow page load times.
- Fix Crawl Issues:
- Resolved crawl issues to ensure that search engines could effectively index the website, leading to better visibility and higher rankings.
Result: Within three months, the website appeared on Google SERPs. Additionally, Terato achieved a top 3 ranking on Google Maps for app developers, significantly improving their online presence and lead generation potential.