Case Study SEO & Google Ads: Terato Tech Apps Development Company Malaysia

Despite being in the market since 2000 as a tech development house, Terato remained under-optimized and did not appear on Google search results. SEO is a crucial channel for them. After migrating their website, they encountered difficulties in setting up their SEO.

Challenges for the SEO Specialist:

  • The custom tech stack was tailored for technical marketers, which was manageable but added complexity.
  • The SEO landscape for tech services is highly competitive.
  • The content was primarily technical, making it harder to optimize for broader search queries.

Challenges for company:

  1. Lead Generation Issues:
    • The lead generation was overshadowed by new competitors proficient in running Google Ads and SEO.
    • Poor user experiences were leading to reduced lead generation.

Resolution:

  1. Optimize SERP:
    • Improved Search Engine Results Pages (SERP) visibility by focusing on relevant keywords and ensuring proper on-page SEO techniques were implemented.
  1. Optimize Google Business Profile:
    • Enhanced their Google Business Profile to improve local search visibility, which is critical for tech development houses looking to attract nearby businesses.
  1. Content On-Page Optimization:
    • Planned and created content that was optimized for on-page SEO, ensuring that it aligned with the customer journey and addressed the needs and queries of potential clients.
  1. SEO Audit and Error Fixes:
    • Conducted a comprehensive SEO audit to identify and fix errors that were hindering performance, such as broken links, missing metadata, and slow page load times.
  1. Fix Crawl Issues:
    • Resolved crawl issues to ensure that search engines could effectively index the website, leading to better visibility and higher rankings.

Result: Within three months, the website appeared on Google SERPs. Additionally, Terato achieved a top 3 ranking on Google Maps for app developers, significantly improving their online presence and lead generation potential.

Leave a Comment

Your email address will not be published. Required fields are marked *