Case Study Local SEO: 4 Business Leveraging SEO to Drive Leads

1. Homestay in Arau

Starting from scratch, a new homestay in Arau needed to attract guests in a competitive market. With no online presence and stiff competition, it was challenging to attract potential guests.

A comprehensive Local SEO strategy was implemented, focusing on creating and optimizing a Google My Business (GMB) profile. The steps included:

  • Creating a GMB Profile: Set up the GMB profile with accurate business information, high-quality photos, and engaging descriptions.
  • Local Keyword Optimization: Optimized the profile with relevant local keywords to enhance visibility.
  • Encouraging Reviews: Implemented a strategy to encourage satisfied guests to leave positive reviews.
  • Consistent Updates: Regularly updated the profile with new photos, posts, and offers to keep it active and engaging.

Within a short period, the homestay’s GMB profile ranked in the top 3 local search results for relevant keywords in Arau, significantly increasing visibility and attracting more guests.

2. Homestay in Kuala Terengganu

A homestay in Kuala Terengganu struggled to acquire leads despite having a GMB profile due to competition from two other homestays.The existing GMB profile was not optimized, leading to poor visibility and low lead generation.

The GMB profile was thoroughly audited and optimized to improve local SEO. Key actions included:

  • Profile Optimization: Enhanced the GMB profile with accurate business details, optimized descriptions, and high-quality images.
  • Review Management: Encouraged guests to leave reviews and actively responded to them to build credibility.
  • Local Citations: Created and corrected local citations to ensure consistency across the web.
  • Regular Engagement: Maintained regular updates with new posts, offers, and photos.

After optimization, the homestay experienced a significant increase in leads, with a marked improvement in booking inquiries and guest engagement.

3. Kedai Gambar in Temerloh

A returning local, unfamiliar with the current market but skilled in photography, wanted to establish a photography business in a market dominated by established players. The existing market was dominated by older, well-known businesses, making it hard for new entrants to gain traction.

A focused strategy was implemented to position the business uniquely by offering passport photo services. Key steps included:

  • GMB Profile Setup and Optimization: Created and optimized a GMB profile for the business.
  • Service Differentiation: Highlighted passport photo services prominently in the GMB profile.
  • Local SEO: Optimized for local search terms relevant to photography and passport services.
  • Community Engagement: Leveraged local community engagement to build awareness and attract clients.

The photography business quickly dominated the local market in Temerloh, generating monthly revenues of $3000-$3500 by focusing on specialized services.

4. Batu Nisan in Temerloh

Following the passing of a family member, there was a need to find a traditional stone maker for a tombstone, which was difficult due to the lack of online presence and awareness among traditional craftsmen. The traditional stone maker had no online presence, making it hard for people to find and contact them.

A GMB profile was created and optimized for the traditional stone maker. The approach included:

  • GMB Profile Creation: Registered the business on Google My Business with accurate and detailed information.
  • SEO Optimization: Optimized the profile with relevant keywords and high-quality images.
  • Community Engagement: Encouraged local community engagement and reviews to build credibility.
  • Consistent Updates: Maintained the profile with regular updates and posts to keep it active.

The traditional stone maker’s GMB profile achieved the #1 ranking for local searches in Temerloh and has maintained this position for over four years, significantly increasing visibility and business leads.


This case study highlights the power of Local SEO and Google My Business optimization in transforming visibility, credibility, and lead generation for various types of businesses in different local markets.

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