Faiz Azizan

In the intricate realm of human cognition, the representativeness heuristic emerges as a powerful force shaping our decision-making processes. Coined by the eminent psychologists Kahneman and Tversky, this heuristic encompasses three major psychological findings that provide profound insights into the intricacies of our thought patterns. From the failure to account for base rates to the […]

In the intricate tapestry of human behavior, the instinct for safety in numbers stands as a fundamental thread, woven into the very fabric of our DNA. Shared among various social species, including bees, ants, and chimpanzees, this instinct has played a pivotal role in shaping human societies. As we delve into the depths of this

The Narrative Instinct, deeply embedded in the human psyche, has been a driving force throughout our evolution, shaping our ability to construct and seek meaning in stories. This exploration delves into the origins of our narrative instinct, its pervasive influence on human behavior, and its role in shaping social organizations and cultural identity. Evolutionary Foundations

In today’s fast-paced digital age, businesses are bombarded with a vast amount of data. From customer feedback and online reviews to social media interactions, this data provides a wealth of information. However, making sense of this data and extracting valuable insights is no easy task. This is where sentiment analysis, a powerful data science tool,

Introduction The Curiosity Instinct, a driving force inherent in human nature, has propelled us beyond the savannas of our origins, fostering a relentless pursuit of knowledge and innovation. This exploration delves into the roots of our curiosity, its transformative impact on human behavior, and the profound ways it has shaped our understanding of the world.

Introduction: The intricate dance between human cognition and emotional inclinations often leads to a fascinating array of cognitive tendencies, two of which stand out prominently: the tendency to distort due to liking or disliking and the enigmatic phenomenon of denial. These cognitive processes, deeply embedded in our psychological makeup, play a crucial role in shaping

Introduction The first-conclusion bias, likened to the rapid fusion of sperm and egg, is a cognitive tendency that serves as both a time-saving mechanism and a potential source of error. This exploration delves into the intricacies of the first-conclusion bias, scrutinizing its origins, impact, and offering mental strategies to counter its influence. The Evolutionary Foundations

Introduction In today’s data-driven world, data scientists and analysts play a crucial role in extracting valuable insights from complex datasets. To excel in these roles, one must possess a solid foundation in statistics. The realm of statistics is vast and multifaceted, but there are 20 key statistical concepts that every data scientist and analyst should

Analysis: Identifying Critical Issues CelebShare is a groundbreaking marketplace that brings together influencers and businesses in Malaysia, fostering collaborations and creating new avenues for marketing innovation. Despite already generating hundreds of millions of dollars in revenue, the company faced a set of challenges that, if left unaddressed, could hamper its continued success. In this case

Analysis: A Journey from Novice to Niche Dominance Pudore, a company formerly burdened by debt from big players in the fashion industry, embarked on a remarkable journey of transformation. They pivoted into the world of fragrance manufacturing and e-commerce, a bold move that carried substantial challenges and promising opportunities. In this case study, we will